We expanded the panel from 55 to 145 queries this month, adding three sectors with a deliberate twist: each sector is measured along two layers — "user" (an end customer searching) and "market" (a professional buyer or investor evaluating the landscape). The result is the cleanest signal we've ever produced about how AI visibility actually works.
Finding 07 · Lawyers
39 firms · 312 mentions · KVS leader: Bredin Prat (100)
Bredin Prat captures half the market. The Magic Circle watches the train pass.
A single firm — Bredin Prat (KVS 100) — outperforms the #2 (Gide Loyrette Nouel, 64.0) by 36 points. The gap to the third (Darrois Villey Maillot Brochier, 31.8) is larger still. Linklaters, Clifford Chance and A&O Shearman — globally among the most powerful law firms in existence — plateau between KVS 12 and 18. The reason is not quality. It is editorial structure: the dominant firms publish in French, are tagged with LegalService and Attorney Schema, and appear in Décideurs, Le Monde du Droit, AFP coverage. The Anglo firms talk to Chambers and Legal 500. LLMs index the former, not the latter — at least not for queries posed in French.
Strategic takeaway. For a firm ranked between #10 and #30, the lever is not more generalist legal content — that field is saturated. The lever is owning a vertical niche (cyber, AI, renewables, cross-border probate, healthcare M&A) with dense Schema-tagged editorial output and a publishing cadence high enough to teach the LLMs your name. Niche firms can move from KVS 5 to KVS 40+ in nine months on their vertical, overtaking full-service competitors four times their size.
Finding 08 · Real Estate
40 players · 181 mentions · KVS leader: SeLoger (100)
The most concentrated sector in the barometer: two portals capture 71% of all AI mentions.
SeLoger (KVS 100) and Meilleurs Agents (87.6) — both owned by AVIV Group — together absorb roughly three-quarters of all AI mentions in French real estate. Idealista (44.3), Notaires de France (43.1) and Rightmove (27.1) round out the top 5. No physical agency, no national network (Century 21, Orpi, Foncia) appears before rank 14, and never above KVS 8. When a buyer asks ChatGPT "best real estate agency in Toulouse", the answer is… SeLoger.
The dual-layer analysis revealed an opportunity, however. On the "market" layer (investing, SCPIs, real estate crowdfunding, European real estate funds), the leaders are completely different: Wemo One (KVS 19.8), Iroko Atlas (18.0), EstateGuru (12.1). None of these appear in the user-layer top 5. Agencies that publish investor-grade content (yield comparisons, SCPI vs LMNP, post-renovation pricing) can capture a layer that is barely defended.
Strategic takeaway. An agency starting from zero AI mentions can reach KVS 25-40 on its geographic zone in 6-9 months. The protocol is unglamorous and extremely effective: 12 hyperlocal guides ("Buying in the 15th", "Selling without an agent in Lyon Croix-Rousse", "DPE C or D — true price after retrofit"), RealEstateAgent + LocalBusiness + FAQPage Schema on every page, 20 mentions in regional press via Digital PR, and monthly cadence. On geo-targeted queries, LLMs always prefer a precise local actor over a generic national aggregator — when the local actor exists textually.
Finding 09 · Healthcare
40 players · 137 mentions · KVS leader: Doctolib (100)
Doctolib is the only player in the entire barometer that fuses both layers. Everything else is split in two.
With KVS 100 and 21 rank-1 appearances out of 25 mentions, Doctolib is the only company across all five sectors to dominate both the consumer query ("how to book a doctor online") and the professional query ("digital health platforms in Europe"). This kind of dual dominance is the signature of a category-defining brand in the Play Bigger sense — Doctolib is no longer a company, it is the definition of a use case.
The rest of the sector reveals a sharp split between two universes that share almost no companies. The "user" layer — consumer access to physicians — is dominated by Kry/Livi (KVS 30.7), Qare (26.9), Maiia (14.5), Medadom (8.4). The "market" layer — clinical AI tooling and centers of medical excellence — features a totally different cast: Karolinska University Hospital (21.0), Microsoft DAX Copilot (15.6), Charité Berlin (15.0), AP-HP / Pitié-Salpêtrière (10.1), Nabla (9.5), Siemens Healthineers (7.3).
Strategic takeaway — three plays depending on your position. (1) If you are a teleconsultation platform ranked between 5 and 15: the consumer-side battle is lost, Doctolib is unbeatable; pivot to verticals (mental health, dermatology, pediatrics) where you can become category #1. (2) If you publish clinical AI (transcription, imaging, diagnostic support), your KVS depends critically on Perplexity coverage — the engine that values dense technical documentation, HDS/CE Class II certifications quoted textually; invest there first. (3) If you run a hospital or clinic group, you are invisible on both layers. You need a Schema.org Hospital + MedicalBusiness page, a published Patient-Reported Outcome Measures strategy, and citations in European authority media. Investment horizon: 12-18 months. Competitor pool: tiny.
"Three new sectors. The same conclusion. AI visibility correlates with neither size, prestige, nor revenue. It correlates perfectly with editorial structuring and disciplined multi-AI coverage. Everything else is noise."